Direct Mail Marketing: Your Brand in Customer Hands

What can be more impactful than a perfectly brand-aligned, market-targeted, and quality printed mail-piece directly delivered into the hand of your soon-to-be customers? Not convinced? See the science behind direct mailing.

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Wha we Mail

Direct Mail Marketing Your Customers Enjoy

Brochures

Bring your store into customers' homes. Impress with details of your products or services and a professional design specifically made to target your audience.

Coupons

Need a pickup in sales? Entice a customer with coupons: the customer saves, and your company makes money. Take advantage of an incentive mailer.

Note Cards

Want to provide a personal touch to improve your client relations? Send personalized letters with notifications of changes or simply wish them happy holidays.

Flyers

Stand out from the other direct mailing pieces in your customers' hands. Make your mailing campaign a flyer and be the biggest piece in their mailbox, a giant amongst mailers.

Postcards

Keep it simple with a postcard mailer. An attractive front, a beautiful back, and an impactful message are all you need to stick in someone's mind. Make sure your direct mailing succeeds.

Variable Data

Personalize your direct mail marketing: address customers by name, with designs unique to their demographic, and even change the wording of your messaging to best fit each group of customers.

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Scienc of Direct Mailig

The Science of Direct Mail Marketing

9% Response Rate

Direct mail marketing has a high response rate. In comparison, paid search is the next closest at 0.6%. Social media is 0.4%. Email offers 0.1% response rate. That makes direct mail marketing the best choice for getting the feedback you desire in your campaigns.

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Getting Bigger

Direct mail marketing isn't going out of style anytime soon. While customers have found mailers annoying in the past, direct mail marketing engagement has shot up consistently since 2013, indicating customers are not only reading their mail, but enjoy it.

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Seems Valuable

Researchers tested digital vs print advertising. Print was proven to elicit a stronger emotional response, was more comprehensible, and more memorable by making products and services feel more valuable than digital advertising.

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It's Fast

98% of consumers bring their direct mail marketing in the same day they receive it. Of that group, 99% sort it within 2 days. On top of this, 90% of these users' direct mail marketing was opened. It's easy to compare that to the 17.38% email opening rate.

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Becoming Popular

According to the USPS Market Research and Insights Report, 65% of consumers surveyed say receiving a direct mail marketing lifts their spirits. 54% of respondents indicate that mail feels more connected. (More than 1,000 adults participated.)

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Incredibly Personal

Because direct mail marketing is brought into the customer's home, it's personal, and even includes their name. They are exposed to your direct mail marketing in a trusted environment but, more importantly, it's in a personal environment.

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