9% Response Rate

Direct mail marketing has a high response rate. In comparison, paid search is the next closest at 0.6%. Social media is 0.4%. Email offers 0.1% response rate. That makes direct mail marketing the best choice for getting the feedback you desire in your campaigns. 

Getting Bigger

Direct mail marketing isn't going out of style anytime soon. While customers have found mailers annoying in the past, direct mail marketing engagement has shot up consistently since 2013, indicating customers are not only reading their mail, but enjoy it.

Seems Valuable

Researchers tested digital vs print advertising. Print was proven to elicit a stronger emotional response, was more comprehensible, and more memorable by making products and services feel more valuable  than digital advertising. 

It's Fast

98% of consumers bring their direct mail marketing in the same day they receive it. Of that group, 99% sort it within 2 days. On top of this, 90% of these users' direct mail marketing was opened. It's easy to compare that to the 17.38% email opening rate.

Becoming Popular

According to the USPS Market Research and Insights Report, 65% of consumers surveyed say receiving a direct mail marketing lifts their spirits. 54% of respondents indicate that mail feels more connected. (More than 1,000 adults participated.)

Incredibly Personal

Because direct mail marketing is brought into the customer's home, it's personal, and even includes their name. They are exposed to your direct mail marketing in a trusted environment but, more importantly, it's in a personal environment.